Introduction: What Are Digital Mobile Billboards?

Digital billboards are large, computer-controlled LED displays capable of showcasing dynamic visual content that can be remotely updated and customized. Unlike traditional static billboards, digital versions offer enhanced flexibility, allowing advertisers to change messages instantly and target specific audiences based on time, location, or environmental conditions. These modern advertising tools combine the benefits of traditional outdoor advertising with digital innovation, creating a powerful medium for brand awareness and customer engagement.

Unlike static billboards, they combine mobility, cutting-edge technology, and real-time adaptability to engage audiences where they live, work, and commute. Key advantages include:

• Unmatched Recall Rates: Digital billboards achieve 82% higher recall rates than traditional static ads (Out of Home Advertising Association of America).
• Extended Visibility: A single digital billboard can generate 150,000+ daily impressions in high-traffic areas, with content visible up to 500 meters away.
• Dynamic Content: Ads can be updated remotely to reflect time-sensitive promotions, events, or audience-specific messaging.
  
  Simply hard to miss!!!

For businesses, this means guaranteed visibility in South Africa’s busiest hubs, with measurable ROI.

Ideal Businesses for Digital Mobile Billboards

Digital mobile billboards are particularly well-suited for businesses that benefit from high visibility, local targeting, and time-sensitive messaging. Retail brands can use these billboards to promote limited-time offers, new store openings, or seasonal collections to consumers in specific geographic areas. Food and beverage companies can target commuters during breakfast and lunch hours with promotions for nearby outlets. Entertainment venues, such as cinemas or theaters, can advertise upcoming shows to audiences in proximity to their locations. Automotive dealerships can showcase new models to high-income demographic areas, while real estate agencies can highlight properties in specific neighborhoods where potential buyers are likely to be traveling.

The mobility and flexibility of digital billboards make them especially valuable for businesses with multiple locations or those looking to test new markets without long-term commitment. Their ability to deliver targeted messages at optimal times ensures that advertising spend is maximized, reaching the right audience at the right moment.

This medium is perfect for:

1. Retail & E-Commerce: Promote flash sales or new launches to commuters and shoppers.
2. Real Estate: Showcase property listings in affluent areas like Sandton or Fourways.
3. Events & Entertainment: Target concertgoers, festivals, or sports events with localized ads.
4. Tech & Telecoms: Highlight app downloads or broadband deals to tech-savvy urban audiences.
5. FMCG Brands: Sample products in high-footfall zones (e.g., voucher downloads at hotspots).

Why? Mobile billboards reach audiences during key decision-making moments—like commuters planning evening purchases or professionals browsing lunchtime deals.

Optimized Route Strategy

Our digital mobile billboards follow a carefully designed route schedule to maximize audience reach and targeting:

6:30am – 9am: The billboard travels along the N1 corridor from Midrand to Woodmead, Sandton, Fourways, and back to Midrand. This morning commute route targets professionals and business travelers heading to work in some of Johannesburg’s most affluent business districts.

9am – 12pm: Stationary in Midrand, the billboard captures office workers during their morning activities, ideal for promoting breakfast deals, morning coffee offers, or business services.

12pm – 2pm: Positioned in Fourways, a major commercial and residential hub, the billboard reaches shoppers, lunch-goers, and office workers during the midday period.

2pm – 4pm: Stationary in Sandton, one of Africa’s premier business districts, the billboard targets high-income professionals and corporate clients during their afternoon activities.

4pm – 7pm: The evening route along the N1 from Fourways to Olifantsfontein and back captures commuters returning home, providing an excellent opportunity to promote dinner specials, evening entertainment options, or retail sales.

This strategic routing ensures maximum coverage of key demographic groups throughout the day, allowing advertisers to reach different audience segments at times when they are most likely to be receptive to specific messages.

Result: Ads penetrate key demographics at optimal times, ensuring 12+ hours of daily visibility.

Revolutionary Technology

Simply Visible’s digital mobile billboards are equipped with cutting-edge technology that sets them apart from traditional advertising mediums. Our billboards can read mobile device signals, allowing us to track first-time interactions, repeat engagements, and total audience counts with unprecedented accuracy. This data provides valuable insights into campaign performance and audience behavior.

The billboards also function as free internet hotspots, enabling us to collect client information and retarget audiences through online ads, SMS, and email campaigns. This creates a powerful omnichannel marketing opportunity that bridges outdoor advertising with digital follow-up.

Advertisers can interact directly with audiences by allowing them to download vouchers, apps, and other digital content directly from the billboard. This interactive capability transforms passive viewers into active participants, significantly enhancing engagement levels.

This innovative technology represents a first for mobile billboards in South Africa, offering advertisers unprecedented targeting capabilities and measurable results.

Impact: Turn passive viewers into actionable leads with real-time engagement metrics.

Why Choose Simply Visible?

1. Precision + Scale: Hyper-local routes meet broad reach, ensuring no wasted impressions.
2. Data-Driven Campaigns: Prove ROI with granular analytics—know exactly who saw your ad and how they engaged.
3. Innovation Leadership: The only mobile billboard in SA offering Wi-Fi retargeting and interactive downloads.
4. Johannesburg Expertise: Local knowledge of traffic patterns, demographics, and peak times.

In a cluttered advertising landscape, Simply Visible cuts through the noise. Whether boosting brand awareness, promoting a sale, or launching a product, our mobile billboards deliver unmatched visibility, measurability, and results.

Act Now: Transform your audience’s commute into your most powerful marketing channel.

Simply Visible
Johannesburg-Based. Nationally Noticed.

This brief positions your client as a tech-forward, results-driven partner—ideal for brands seeking innovation and accountability in out-of-home advertising.